Last updated: [11.23.25]
This Privacy Policy explains how Black Sheep Deli & Bakery (“Black Sheep,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, [www.blacksheepdeli.com] (the “Site”), or purchase products from our online store powered by WooCommerce (the “Store”).
By using the Site or Store, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Who We Are
Black Sheep Deli & Bakery, LLC
79 Main Street, Amherst MA 01002
Email: [email protected]
Phone: 413-253-3442
Black Sheep operates in the Commonwealth of Massachusetts and sells products to customers in the United States through our online Store and physical location.
2. Information We Collect
We collect information in three main ways: directly from you, automatically when you use the Site, and from third parties.
2.1 Information You Provide Directly
When you interact with us, you may provide:
- Contact information
- Name
- Email address
- Phone number
- Mailing / shipping address
- Account information
- Username and password (if you create an account)
- Order and payment information
- Products you purchase
- Order history
- Billing and shipping details
- Payment method details (note: payment card information is usually processed by our payment processors and not stored in full on our servers)
- Communications
- Messages sent via contact forms, email, or customer support
- Newsletter subscriptions and email preferences
- Other information you choose to provide
- Special requests, notes on orders, feedback, reviews, or survey responses
2.2 Information Collected Automatically
When you visit or use the Site, we and our service providers may automatically collect:
- Device and usage information
- IP address
- Browser type and version
- Operating system
- Device identifiers
- Pages viewed, links clicked, and time spent on the Site
- Referring/exit pages and other usage data
- Cookies and similar technologies
- We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use our Site. You can manage cookie preferences in your browser settings, but some features of the Site may not function properly if certain cookies are disabled.
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors (for example, confirmation of payment status)
- Shipping carriers (for example, delivery status information)
- Analytics providers and advertising partners (aggregated or pseudonymized data about how users find and use the Site)
- Social media platforms (if you interact with our pages or share our content)
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and operate the Site and Store
- Process and fulfill orders, including shipping and returns
- Manage your account and authenticate logins
- Provide customer service and support
- To communicate with you
- Send order confirmations, shipping updates, and transactional messages
- Respond to inquiries, comments, and questions
- Send marketing communications and newsletters, where permitted by law and your preferences
- To improve our products, services, and Site
- Analyze usage and performance
- Develop new products, services, features, and content
- Maintain and improve the security and functionality of the Site
- For security, fraud prevention, and legal compliance
- Detect and prevent fraud, unauthorized access, or other illegal activities
- Comply with applicable laws and regulations, including those of Massachusetts
- Maintain appropriate business records
- With your consent
- For any other purpose disclosed to you when your information is collected, where you have given consent
4. Legal Bases for Processing (for EEA/UK Visitors)
If you are located in the European Economic Area or the United Kingdom, we process your personal data only when we have a legal basis, such as:
- Performance of a contract (for example, to fulfill your order)
- Compliance with a legal obligation
- Our legitimate interests (for example, improving the Site and ensuring security), provided they are not overridden by your rights
- Your consent (for example, for certain marketing communications)
5. How We Share Your Information
We do not sell your personal information. We may share information with:
5.1 Service Providers
We share information with trusted third parties who help us operate our business, including:
- Website hosting and maintenance providers
- WooCommerce and related WordPress plugins required to run the Store
- Payment processors (for example, credit card processors)
- Shipping and delivery providers
- Email and newsletter platforms
- Analytics and performance tools
These providers are authorized to use your information only as necessary to perform services on our behalf or comply with legal requirements.
5.2 Business Transfers
If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction, subject to applicable law.
5.3 Legal Requirements and Protection of Rights
We may disclose information if required to do so by law or in the good faith belief that such action is necessary to:
- Comply with legal obligations, including state and federal laws
- Respond to valid requests by public authorities
- Protect and defend our rights or property
- Prevent or investigate possible wrongdoing in connection with the Site or Store
- Protect the personal safety of users or the public
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep you signed in to your account
- Remember items in your cart
- Understand how you use the Site
- Improve performance and user experience
You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of the Site may become inaccessible or not function properly.
If we use advertising or analytics cookies, we will provide additional information and, where required, obtain your consent.
7. Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, alteration, or destruction.
As a Massachusetts business handling personal information of Massachusetts residents, we aim to comply with the Commonwealth’s data security regulations, including maintaining a written information security program, using reasonable encryption and access controls where appropriate, and limiting access to personal information to those who need it to perform their job duties.
No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security. However, we strive to use commercially acceptable means to protect your personal information.
8. Data Retention
We retain personal information for as long as necessary to:
- Fulfill the purposes described in this Privacy Policy
- Provide our services and operate the Store
- Comply with our legal and accounting obligations
- Resolve disputes and enforce our agreements
When information is no longer necessary, we will delete or anonymize it, subject to any legal obligations to retain it.
9. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information.
9.1 Access, Correction, and Deletion
You may have the right to:
- Request access to the personal information we hold about you
- Request that we correct inaccurate or incomplete information
- Request deletion of certain personal information, subject to legal exceptions
To make a request, contact us at [contact email]. We may need to verify your identity before responding.
9.2 Marketing Communications
You can opt out of marketing or promotional emails at any time by:
- Clicking the “unsubscribe” link in the email, or
- Contacting us at [email protected]
Please note that even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders or our ongoing business relationship.
9.3 California Residents (CCPA/CPRA)
If you are a California resident, you may have additional rights, such as:
- The right to know what categories of personal information we collect and how we use and share it
- The right to request access to or deletion of your personal information, subject to certain limitations
- The right to limit the use of certain sensitive personal information, where applicable
We do not sell or share personal information for cross-context behavioral advertising as those terms are defined under California law.
To exercise your rights, contact us at [contact email] and indicate that you are making a request under California privacy law.
9.4 EEA/UK Residents
If you are in the EEA or UK, you may have additional rights, including:
- The right to object to certain processing
- The right to restrict processing
- The right to data portability
- The right to lodge a complaint with your local data protection authority
10. Children’s Privacy
Our Site and Store are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information as required by law. If you believe a child has provided us with personal information, please contact us at [contact email].
11. Third-Party Links
Our Site may contain links to third-party websites or services that we do not control. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
12. International Data Transfers
If you access the Site from outside the United States, please be aware that your information may be transferred to and processed in the United States or other countries where our service providers are located. These countries may have data protection laws that differ from those in your country.
Where required, we take steps to ensure that appropriate safeguards are in place for such international transfers.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements.
When we make changes, we will update the “Last updated” date at the top of this page. In some cases, we may also notify you by email or by posting a notice on the Site. We encourage you to review this Privacy Policy periodically.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us at:
Black Sheep Deli & Bakery
79 Main Street, Amherst MA 01002
Email: [email protected]
Phone: 413-253-3442